Synapse Product Development created the MagicBand, a technological innovation so impressive that Fast Company lauded it in 2014. However, Imagineers felt that outsiders wouldn’t understand the customer experience. She’d run the idea up the flagpole and received support from Iger. Meg Crofton, the President of Walt Disney Parks & Resorts at the time, had requested solutions for such problems. These Disney inventors simultaneously worked on the MyMagic+ project, a suite of technologies designed to address “pain points” for guests. The company outsourced the MagicBand project to Synapse Product Development, a decision that angered Imagineers. So, Disney’s leader tried to solve the problem with another emerging technology, the wearable. While those days seem long ago now, Iger couldn’t have anticipated the impending ubiquity of smartphones.
He sought to minimalize the number of objects guests need.Įven during the early 2010s, park visitors needed to carry ID cards, wallets, park tickets, discount cards, room keys, and FastPass tickets, among other items.Ĭustomers expressed frustration over the sheer volume of items they needed for Disney trips. Roughly a decade ago, then-CEO Bob Iger attempted to solve a longstanding issue with park visits. Obviously, these wearables don’t cost much money, but you’re still probably wondering.ĭo you need a MagicBand? Let’s discuss both sides of this argument. At the start of 2021, Disney stopped a somewhat popular program.įrom now on, Walt Disney World visitors must pay for MagicBands.
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